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Outdoor advertising content
Clear messaging and visual impact principles for outdoor and offline media.
Outdoor advertising demands word economy and visual hierarchy. Drivers or pedestrians have seconds — one idea, one benefit, one action (or a memorable brand).
Golden rules
- Maximum 7 words in the headline — less is more.
- High contrast between text and background.
- One single message per piece — no service lists.
- URL or QR code readable from a distance.
- Test at thumbnail size — if it does not read at thumb scale, it will not work outdoors.
Por trás do sistema
Campanhas duradouras nascem de estratégia, execução e medição integradas.
Versão em português (original): /desenvolvendo-conteudo-para-outdoor