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Strategic map phases

Typical stages to build a positioning map or action plan.

A strategic map (or positioning map) translates vision into actionable axes: where to compete, how to win, and what to measure. It is not wall art — it is team alignment.

Typical phases

1. Diagnosis — market, competitors, internal capabilities.
2. Choices — where to play and how to win (explicit focus).
3. Objectives — measurable goals by horizon.
4. Initiatives — projects that close the gap.
5. Indicators — leading and lagging metrics.
6. Review — quarterly, with real data.

Ferramenta interativa

Is your strategic map ready?

Value proposition in one sentence
Specific target audience (not 'everyone')
3 defensible differentiators
OKRs or quarterly goals
Owner assigned to each initiative

Por trás do sistema

Planejamento estratégico escala com ferramentas de acompanhamento e OKRs.

Versão em português (original): /fases-de-elaboracao-de-um-mapa